Every professional has a story about the sale that got away. When the market is strong, it’s easier to take your lumps, learn a lesson or two, and move on to the next opportunity.
In today’s market, though, buyers are savvier, the sales process often stretches out interminably, and the client’s option to “do-nothing” is often your biggest competitor. Closing sales has become more challenging than ever before.
This program focused on the skills you need to sell the work you want at an acceptable level of profit—and still keep your sanity.
In this session, I reviewed the three essential skills every seller must master to bring a sales opportunity to a successful close. And I laid out a powerful five-part sales strategy that you can adapt to any sales opportunity.
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