A high-impact web site is table stakes in marketing a professional services practice. Prospective clients are likely to visit your web site before making contact, and if they don’t readily find what they’re looking for, they will often bypass even well-qualified firms.
For your web presence to deliver a return on investment—instead of just draining your bank account—it must support four key business objectives to:
We conduct comprehensive, business-focused analyses of web sites, and produce specific recommendations to improve their ability to support your key business objectives.
As a result of our study of more than 800 professional service firms’ web sites, we understand the unique needs of businesses in this industry. And we know how to help your firm achieve the promise of web marketing.
Our web site assessment focuses on your client’s perspective and our knowledge of how clients use the web to find professional service firms.
We begin with four areas of assessment:
Based on that review, we prepare a roadmap of suggested actions to improve the effectiveness of your web presence. You can take many of these actions immediately, while others may require longer-term efforts.
An effective web presence is essential for ongoing success in professional services, but it doesn’t have to be a drain on your finances or time.
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