The sales proposal is one of the most widely used (and abused) tools for selling services. It’s easy for prospective clients to request proposals, and many consultants are quick to agree, even if they think the chances of winning the work are slim.
Ideally, you would hold off writing any proposal until the client agrees to the terms of the work, but that’s rarely a realistic option. As a result, professionals search for the middle ground between jumping on every request for a proposal and holding back until the sale is confirmed.
This set of presentation slides helps you find that middle ground with client-tested strategies for a winning proposal—even if you’re facing an entrenched competitor.
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