We’ve all heard the advice about selling in a tough economy, but the reality is that selling professional services is always challenging.
You can land more work and keep your sanity, no matter what is happening with the economy, by following a few new rules.
In the first two chapters of my new book, Winning the Professional Services Sale, you’ll read why services selling must change, and you’ll find an organizing strategy for making that happen.
You’ll also find out how to escape the dreaded commodity trap, why likability of the seller is overrated, and when client relationships aren’t a competitive advantage.
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