The Only Marketing Plan You’ll Ever Need

Almost every consultant I talk to is interested in doing a better job with sales lead generation.

If that’s you, I find that it helps to take a step back, look at what’s working, and identify what needs to change.

As a start, take a fresh look at your marketing strategies and chart a new (or revised) course. I know everyone is busy and no one wants to spin their wheels on a market planning process.

To help, I’ve put together a short video (less than 10 minutes) that takes you through a fast and easy way to create a one-page marketing and lead generation plan for your practice.

Podcast: Do More Great Work

stanier

Before you jumped into consulting, you probably had a vision for the work you wanted to do for your clients. That work would be challenging, high value for your clients (and you), and meaningful.

For most of us, the reality of our work is that we have projects we like to do and projects we love to do. There are also projects we wish we’d never heard of.

I wondered if there’s a way for consultants to do a little more of the work they love and less of the work they’d rather not do.

In this podcast, I ask my guest, Michael Bungay Stanier, about that.
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