Podcast: You Can Deliver An Extraordinary Presentation

roam

In this podcast, I’m joined by Dan Roam.

He’s the go-to person when it comes to using visual communication to  think, solve problems, and deliver presentations. He’s the bestselling author of Blah Blah Blah: What To Do When Words Don’t Work and The Back of the Napkin: Solving Problems and Selling Ideas with Pictures (now in an expanded edition). He has a new book called Show and Tell: How Everybody Can Make Extraordinary Presentations. This innovative book teaches us how to create any type of presentation. The beauty of this book, especially for busy consultants, is that it’s a fast read. It’s packed with visuals that allow you to grasp the key ideas quickly. The real value of the book, though, is as a reference. You’ll go back to the book each time you create a presentation to find the best way to get your point across.

To me, an extraordinary presentation is one in which the audience changes. If I’m going to take your time to present something to you and I don’t have you or enable you to change during the time we’re together, why do I even bother to give you the presentation? — Dan Roam

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How 40-Year-Old Technology Can Transform Your Business

email_marketingWhat if I told you that there’s untapped potential in your approach to marketing that can help you generate business without requiring a significant investment?

I’m talking about how you use email for marketing.

You may be thinking, “Is that all you’ve got? Everyone knows what you can do with email.”

Hang on a minute.

Email is arguably the oldest electronic communication tool we’ve got. It’s been around longer than bar codes and Post-It Notes. Even so, more consultants than you’d think are either just dabbling in email marketing or doing nothing at all with it.

Email is arguably the oldest electronic communication tool we’ve got. It’s been around longer than bar codes and Post-It Notes. Even so, more consultants than you’d think are either just dabbling in email marketing or doing nothing at all with it.

Plus, many firms that use it for marketing are disappointed with the results.

What’s the secret to making email marketing work for consultants?

There isn’t only one. But here’s a not-so-blazing insight that prevents almost everyone from getting the results they want:

For email marketing to really work, you have to get serious about using it. You must make it an essential part of your marketing strategy.

Until you make that commitment, your email marketing efforts will continue to produce ho-hum results.

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