I don’t really get “free” shipping with my Prime membership, even though it’s nice to think so. Second, the “recommended” products that appear when I’m shopping are rarely ones I need or want.
Just a couple of days ago, Amazon’s “Recommendations for You” thought that I might enjoy the Vurtego V4 Pro Pogo Stick, which can launch a 400-pound person up to ten feet into the air, and only costs $439.00.
For me, Amazon’s product suggestions fail to connect 99% of the time, but at least they try. I’d guess they realize that an off-target recommendation won’t change their relationship with me. Still, they waste an opportunity by showing me a lot of stuff that I’m not going to buy.
If you’re like most consultants, you’re probably also missing an opportunity with your clients, and I’d guess it’s one most of you know about.
Here’s what I’m getting at.
To get the word out about a consulting business, you could choose to write articles, speak at conferences, and create a client-focused web presence with all the social media bells and whistles.