Podcast: Why Your Marketing Isn’t Working


I can’t think of too many consultants who aren’t looking to land more clients at higher fees.

How you go about that is the topic of this podcast.

My guest, Vickie Sullivan, is a top marketing strategist. If there’s anyone who has insight on how you can transform your market positioning, it’s Vickie Sullivan.

She lives and breathes marketing and market strategy for experts and influencers like consultants. She works with clients who serve high-end markets (or want to).

Her mission: to help her clients stand out in the market, instead of looking like everyone else.

A lot of consultants think, “Well, all I have to do is get my ideas ‘out there’ and I’ll be okay.” That’s not true anymore.

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The Only Marketing Plan You’ll Ever Need

Almost every consultant I talk to is interested in doing a better job with sales lead generation.

If that’s you, I find that it helps to take a step back, look at what’s working, and identify what needs to change.

As a start, take a fresh look at your marketing strategies and chart a new (or revised) course. I know everyone is busy and no one wants to spin their wheels on a market planning process.

To help, I’ve put together a short video (less than 10 minutes) that takes you through a fast and easy way to create a one-page marketing and lead generation plan for your practice.