You’ve probably seen or experienced this problem.
You work on a project and create something of value, like an innovative idea or recommendation. You’re excited about the idea and take it to your client, but you later learn that the idea went nowhere.
Your client didn’t implement your recommendation.
For everyone involved, this is a lose-lose proposition. No one wants this outcome, but it happens more often than anyone would like to admit.
In the video below, I outline 3 ideas to help you avoid finding yourself in this situation.