Once you start getting email newsletters from a muffler repair man, you realize how pervasive content marketing has become.
In fact, one study said that 86% of B2B marketers are now using content marketing. Blogs, newsletters, and articles hold three of the top five places as the most effective content marketing strategies.
Blogs, newsletters, and articles hold three of the top five places as the most effective content marketing strategies.
It’s no wonder so many consultants feel they need to get off the stick and get their ideas into the market more regularly.
When it comes to publishing, though, every consultant faces the age-old juggling act. How do you run a business, work with your clients, and find a way to write, publish, and promote your content?
Like some, you could take the long path to publishing and write articles whenever you have spare time. That usually means you’ll be writing at night, on weekends, on airplanes, or whenever there’s a crack in your schedule.
And you may eventually finish an article using that approach. For many consultants, that well-intentioned, torturous path doesn’t cut it. Besides, even if you are an expert in your area, that doesn’t mean writing is your thing.
If you’re committed to marketing your content, but struggle with the writing part, consider a different approach. With a little effort, you can find a freelance writer (aka ghostwriter) to help you write articles, books, blog posts, or newsletters, and let you be listed as the author.
If you’re committed to marketing your content, but struggle with the writing part, consider a different approach.
I know. This idea isn’t exactly a newsflash, but it’s worth looking at again. Why? Because getting help with your writing can allow you to finally get your great ideas to the market.