A podcast with Lee Frederiksen, Managing Partner of Hinge Marketing
But many people don’t know what those experts did to achieve their market positions.
My guest on this podcast, Lee Frederiksen, managing partner of Hinge Marketing, decided to find out exactly how the leading practitioners got to where they are and how others could do the same.
His team interviewed 130 “visible experts,” surveyed more than 1,000 buyers, and published the results in the book, The Visible Expert: How to Create Industry Stars. And Why Every Professional Services Firm Should Care.
In the podcast, Lee and I talk about what it takes to become a visible expert, strategies for accelerating that process, and mistakes you can avoid along the way.
About Lee Frederiksen
Lee is the managing partner of Hinge Marketing, a marketing and branding firm for professional services firms. Besides leading the firm, Lee also directs strategy and research for Hinge Marketing clients.