That was the first piece of advice I got about client account management.
Using that rock-solid advice and the fear it inspired, I plunged into the world of strategic account management.
As you’d expect, I had highs and lows as a strategic account leader. Some days, I felt unbeatable. On other days, I secretly wished I’d followed my childhood plan to become a fireman.
But what stuck with me was that, to be successful as an account leader, I had to stay focused on three priorities.